Strategic U.S. Market Consulting

Susan Davis International (SDI) is a Washington, D.C.–based strategic consulting firm with nearly five decades of experience supporting small and mid-sized companies, global corporations, and international institutions navigate the opportunities — and risks — of the U.S. market.

Success in the U.S. requires more than market access. It depends on credibility, trust, and a clear understanding of U.S. regulatory expectations, political and community dynamics, workforce and supply-chain sensitivities, and media and public scrutiny. SDI helps organizations establish clear, credible brand positioning and stakeholder strategies that resonate with U.S. audiences — including policymakers, regulators, investors, media, partners, and local communities — while aligning brand strategy and business goals with U.S. political, regulatory, and cultural realities. This is especially critical for small and mid-sized companies building a U.S. presence with limited margin for error.

Founded by globally recognized strategist Susan Davis, SDI brings a disciplined, pragmatic approach shaped by decades of advising senior leaders in government, business, and international affairs. The firm is expert at navigating complex policy environments, managing reputational risk, and communicating effectively during periods of scrutiny, regulatory pressure, or public debate.

A core strength of SDI is integrating brand strategy with risk mitigation and crisis preparedness. The firm helps companies anticipate challenges associated with U.S. operations, prepare leadership teams, and respond quickly and effectively when issues emerge — protecting both business continuity and long-term reputation.

SDI’s services include market entry and brand positioning, stakeholder and government engagement, partnership development, public affairs strategy, crisis preparedness and response, U.S. and international media engagement. Through a global partner network spanning more than 100 markets, SDI combines deep U.S. expertise with international perspective, helping organizations maintain brand consistency and growth across borders.