Why You Should Take Advantage of Anniversaries & Commemorations
“Will anyone care about our anniversary?” I’ve been posed this questions many times from clients. My answer is always the same. “They will if you make them.”
Reflections on Two Years of The COVID-19 Pandemic
On St Patrick’s Day 2020, we gathered for lunch at the SDI offices one last time before heading off to work from home due to the COVID-19 pandemic. It was the last time we’d all be together for a very, very long time.
The Rise of Podcasts, or How I Learned to Stop Worrying and Love the Talking
When people stopped commuting during the pandemic, some thought the future of podcasts were in jeopardy. Quite the opposite was true.
What The Pandemic Revealed About Public Relations
Two years after COVID-19 struck, despite everything, the basics of public relations remain largely unchanged. But how we go about our work has changed dramatically. Here’s what we’ve learned.
Susan Davis International Launches 2022 Military Events/Observances Calendar
SDI has provided a new comprehensive, interactive calendar of military events and observances for 2022. The successful launch of last year’s calendar benefitted professional communicators, event organizers, media and advocates who support service members and veterans, as well as their families and caregivers.
2021 Year in Review
“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” - F. Scott Fitzgerald 2021 had its share of challenges. Most years do, but in our lifetimes, few unfold against the...
SDI Spotlight: Ayah Elwannas
Ayah Elwannas joined Susan Davis International (SDI) as a fall intern in September. Currently a freshman at Northern Virginia Community College, she is majoring in International Relations and minoring in Human Rights. She plans to complete her undergraduate degree at...
SDI Spotlight: Haylee Sigafoose
Haylee Sigafoose joined SDI as a fall intern in September. She’s attending Alma College with a major in New Media Studies, and on track to graduate in December.
How Federal Marketing Will Change in The Biden Administration
For federal contractors, a new administration means new priorities and new leaders. It also means a fresh approach to marketing to get their attention.