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SDI In the News

PR Wars logoPodcast: Cut Through The Clutter
PR Wars
August 16, 2020

How do you get your messaging to cut through the clutter? SDI VP Sean O’Leary talks about messaging in the emerging tech sector to differentiate your company in a crowded marketplace.


3 key takeaways from COVID-19 crisis communications
PR Daily
July 9, 2020

Be transparent, focus on the facts, and be kind to the reporters trying to cover a once-in-a-generation crisis, writes SDI VP Sean O’Leary 


Iprex logo5 Questions – Susan Davis International
June 24, 2020

SDI VP Sean O’Leary is featured in IPREX’s monthly 5 Questions column, where he answers questions about his career, the communications industry and a possible zombie apocalypse. 


Reawakening? Or Mourning in America? 
Capitol Communicator
May 18, 2020

In this op-ed, SDI VP Tom Davis shares his Do’s and Dont’s for businesses looking to reopen to account for employees’ safety and their well-founded concerns


6 ways to ensure your message on COVID-19 is relevant
PR Daily
May 4, 2020

SDI VP Tom Davis outlines specific steps that every PR pro should take to ensure messaging remains relevant and compelling during a pandemic


Everybody’s Talking at Me; Can’t Hear A Word They’re Saying
PRSA National Capital Chapter
April 20, 2020

SDI VP Tom Davis explains the importance of effective communication strategies to audiences during a time of increased news consumption


4 things every marketing and PR pro can do during coronavirus
PR Daily
April 23, 2020

SDI VP Sean O’Leary identifies key things that any company’s marketing and public relations team can pursue, even if current campaigns are put on hold due to coronavirus


Oh My Confucius, the Pangolin Has Hit the Fan
Capitol Communicator
April 20, 2020

In this op-ed, SDI VP Tom Davis writes about the chaos currently engulfing the world due to coronavirus

How Coronavirus Can Help Crisis Planning
PR News
April 15, 2020

SDI VP Sean O’Leary outlines how the ongoing coronavirus planning provides real-time feedback on every company’s crisis communication plans


On the Move: Edelman Name Lisa Osborne Ross US COO
O’Dwyer PR
February 20, 2020

Article on the hire of SDI’s new Director of Events, Abby Eastman


People/Events/Accounts: News About Virgin Fest, Little Palm Island Resort & Spa, Time 100 Summit, and More
February 20, 2020

Article on the hire of SDI’s new Director of Events, Abby Eastman


3 secrets to marketing tech to the government
Washington Technology
August 15, 2019

SDI VP Sean O’Leary shares his secrets to success for tech companies looking to attract government clients


Reputational Risk and Crisis Panel: Shared Assessments Summit
Security Boulevard
July 23, 2019

SDI VP Tom Davis discusses post-breach communications in this article on a panel session at the 2019 Shared Assessments Summit


On the Move: Edelman Makes Christie Bishop SoCal Brand Boss
O’Dwyer PR

May 15, 2019

Article that covers SDI’s hire of new Vice President, Sean O’Leary