Digital Expertise
Optimizing Digital Experiences
Susan Davis International offers integrated digital services that help organizations expand their reach, strengthen engagement, and drive measurable impact. Capabilities include digital strategy, audience targeting, social media management, content development, email marketing, paid media campaigns, analytics, website development; and multi-platform advocacy initiatives. SDI combines data-driven insights with creative storytelling to build campaigns that connect with global audiences, support policy and communications objectives, and deliver results across digital channels.
Services
Content Strategy & Editorial Workflow
High-volume page creation, updates, migrations, and approvals aligned with style, policy, and accessibility standards
Digital Project Management and Training
Coordinating complex web initiatives, advising and mentoring contributors, providing CMS training, and managing workflows, timelines, and publishing pipelines
UX/UI & Front-End Development
Translating content needs into intuitive layouts, improved navigation, and engaging user experiences, with supporting coding and design expertise
Information Architecture & Site Optimization
Structuring content for clarity, discoverability, and scalability across large, multi-audience websites
Analytics & Performance Insights
Leveraging tools like Google Analytics and social media analytics platforms to measure impact, identify trends, and guide continuous improvement
Content Migration & Modernization
Planning and executing migrations from legacy systems while improving structure, usability, and performance
Data-Driven Content & Engagement Strategy
Using insights from digital and social platforms to refine messaging, increase engagement, and maximize ROI
Digital Storytelling Campaigns
Energizing storytelling campaigns through visual communications expertise in video production, video conferencing, and livestream media that informs, influences, connects.
Digital Project Management and Training: Coordinating complex web initiatives, advising and mentoring contributors, providing CMS training, and managing workflows, timelines, and publishing pipelines
UX/UI & Front-End Development: Translating content needs into intuitive layouts, improved navigation, and engaging user experiences, with supporting coding and design expertise
Information Architecture & Site Optimization: Structuring content for clarity, discoverability, and scalability across large, multi-audience websites
Analytics & Performance Insights: Leveraging tools like Google Analytics and social media analytics platforms to measure impact, identify trends, and guide continuous improvement
Content Migration & Modernization: Planning and executing migrations from legacy systems while improving structure, usability, and performance
Data-Driven Content & Engagement Strategy: Using insights from digital and social platforms to refine messaging, increase engagement, and maximize ROI