The Great Awakening of 2021 Read More
Jabberwocky

Jabberwocky

’Twas brillig, and the slithy toves Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrabe. Lewis Carroll turned the writing of nonsense into an art form, securing his place in history. Generations of children have delighted in...

The Risks of Celebrity Endorsers: What the Subway Brand Taught Us

Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...
You Better Watch Out, You Better Not…Shop Online at Christmas?

You Better Watch Out, You Better Not…Shop Online at Christmas?

At this time of the year, it may not be Santa Claus who is watching while you’re sleeping and knowing when you are awake. The sheer volume of online shopping, projected by the National Retail Federation to be $105 billion this year, together with the urge to get to...
You Better Watch Out, You Better Not…Shop Online at Christmas?

Here’s The Thing

When night falls at the Amundson-Scott South Pole Station it is a long wait until dawn. Six months, to be exact. Outside, in the darkness, the wind howls, and blizzards rage. Inside, the few dozen people who are spending the night pass the popcorn and settle in to...