The Great Awakening of 2021 Read More

The Risks of Celebrity Endorsers: What the Subway Brand Taught Us

Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...
Here’s The Thing

Here’s The Thing

When night falls at the Amundson-Scott South Pole Station it is a long wait until dawn. Six months, to be exact. Outside, in the darkness, the wind howls, and blizzards rage. Inside, the few dozen people who are spending the night pass the popcorn and settle in to...
Thank You, SDI

Thank You, SDI

Dear Susan Davis International, Where has the time gone?  It seems like just yesterday we were eagerly waiting in the library ready to meet you all.  We came in to this experience with high expectations, and SDI has exceeded each of them.  It’s amazing how much...
Here’s The Thing

One Cybersecurity Question Every Leader Should Ask

Ernst & Young’s 2015 Global Information Security Survey is out, and, as usual, is just chock full of information. This year’s survey of 1,755 organizations from 67 countries finds that 88 percent of the global respondents do not believe their information security...
Here’s The Thing

Exploring the Cybersphere: November

This week in our blog, we offer a snapshot of cybersecurity, privacy and data security news of interest to the executive suite.  Periodically, we’ll recap insights from the growing cadre of voices in this space as well as lend our own views on the issues that impact...