In announcing its 2015 Ace award winners, Ragan Communications and PR Daily stated their goal was to honor the individuals, agencies and teams in PR and marketing who begin and end each day at the top. While every award is meaningful, this one has particular resonance...
Video marketing has been around for quite a while now, but expect to see live streaming play an increasing role in digital and social marketing this year. With social media sites such as Facebook, Twitter, Instagram and Pinterest encouraging businesses and brands to...
’Twas brillig, and the slithy toves Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrabe. Lewis Carroll turned the writing of nonsense into an art form, securing his place in history. Generations of children have delighted in...
Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...
