Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...
At this time of the year, it may not be Santa Claus who is watching while you’re sleeping and knowing when you are awake. The sheer volume of online shopping, projected by the National Retail Federation to be $105 billion this year, together with the urge to get to...
When night falls at the Amundson-Scott South Pole Station it is a long wait until dawn. Six months, to be exact. Outside, in the darkness, the wind howls, and blizzards rage. Inside, the few dozen people who are spending the night pass the popcorn and settle in to...
Dear Susan Davis International, Where has the time gone? It seems like just yesterday we were eagerly waiting in the library ready to meet you all. We came in to this experience with high expectations, and SDI has exceeded each of them. It’s amazing how much...
Ernst & Young’s 2015 Global Information Security Survey is out, and, as usual, is just chock full of information. This year’s survey of 1,755 organizations from 67 countries finds that 88 percent of the global respondents do not believe their information security...
