The Risks of Celebrity Endorsers: What the Subway Brand Taught Us

Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...
You Better Watch Out, You Better Not…Shop Online at Christmas?

You Better Watch Out, You Better Not…Shop Online at Christmas?

At this time of the year, it may not be Santa Claus who is watching while you’re sleeping and knowing when you are awake. The sheer volume of online shopping, projected by the National Retail Federation to be $105 billion this year, together with the urge to get to...
You Better Watch Out, You Better Not…Shop Online at Christmas?

Here’s The Thing

When night falls at the Amundson-Scott South Pole Station it is a long wait until dawn. Six months, to be exact. Outside, in the darkness, the wind howls, and blizzards rage. Inside, the few dozen people who are spending the night pass the popcorn and settle in to...
Thank You, SDI

Thank You, SDI

Dear Susan Davis International, Where has the time gone?  It seems like just yesterday we were eagerly waiting in the library ready to meet you all.  We came in to this experience with high expectations, and SDI has exceeded each of them.  It’s amazing how much...
You Better Watch Out, You Better Not…Shop Online at Christmas?

One Cybersecurity Question Every Leader Should Ask

Ernst & Young’s 2015 Global Information Security Survey is out, and, as usual, is just chock full of information. This year’s survey of 1,755 organizations from 67 countries finds that 88 percent of the global respondents do not believe their information security...