Recapping a Summer Unlike Any Other Read More

Periscope: The Next Big Social Marketing Tool?

Video marketing has been around for quite a while now, but expect to see live streaming play an increasing role in digital and social marketing this year. With social media sites such as Facebook, Twitter, Instagram and Pinterest encouraging businesses and brands to...
Jabberwocky

Jabberwocky

’Twas brillig, and the slithy toves Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrabe. Lewis Carroll turned the writing of nonsense into an art form, securing his place in history. Generations of children have delighted in...

The Risks of Celebrity Endorsers: What the Subway Brand Taught Us

Celebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on...