American Express’ OPEN Forum blog asked our Chairman Susan Davis to contribute to their post on “Top Twitter Picks from Small Business Owners”. In the spirit of the “Twitter” format, she shared her story in 150 words or less:
Microsoft’s Director of Innovative Engagement Dr. Mark Drapeau, @cheeky_geeky, was an early adopter of Twitter as means of social innovation. We follow him at SDI, @susandavisintl, because he doesn’t just talk the talk – he actively promotes engagement and online collaboration. Online communication is active and demands participation. @cheeky_geeky challenges his followers to engage him. One tweet will be an interesting infographic about social good, the next will be a FourSquare check in at a lunch meeting or at a panel discussion Microsoft is hosting, and later in the day he will be helping to promote a young entrepreneur’s new website. Innovation and engagement are lessons that all small business owners need to know and Dr. Drapeau reminds us of that every day.
See the post on OPEN Forum here.