Social Media

Social media has demonstrated the power to connect alternate universes, shake governments to their core, influence campaigns, spread news and shape opinions at breathtaking speed.

SDI offers our clients creative insight into a world populated with blog posts, Twitter and Instagram feeds, Facebook pages, YouTube videos, LinkedIn connections and an ever-expanding array of platforms and tools. We can tell you whether Pinterest benefits your brand, or if Instagram will help spread your message, and help you harness the incredible power of social media platforms.


  • Analytics and measurement
  • Blogger engagement
  • E-newsletter marketing
  • Live webcasts
  • Online advertising
  • Research and conversation monitoring
  • Search engine optimization and marketing
  • Strategy development and management
  • Twitter, blog, e-newsletter and podcast creative counsel
  • Video production
  • Website development
  • Wikipedia management


How We Developed the DCoE Brand Online

For almost 10 years, SDI served as a principal communications and outreach partner for the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE), a Department of Defense entity that promotes the resilience, recovery and reintegration of servicemembers and their families facing psychological health and traumatic brain injury (TBI) issues.

To propagate the DCoE message, we produced every form of modern content, including blog posts, website copy, social media content, news releases, newsletters, brochures, and talking points.


Fast Facts

  • We used social media tools to identify key online influencers and reach stakeholders who are geographically and demographically dispersed.
  • We coordinated radio satellite tours; prepared the DCoE Director for extensive speaking engagements; and coached senior DCoE leaders for media events.
  • We provided content management of the DCoE website, capturing, analyzing and reporting traffic data from social media sites to the DCoE website. We added social media sharing buttons to the DCoE website, allowing users to share content easily without leaving the site.
  • We established content-sharing relationships with other military and family blogs to expand the reach of DCoE content and we helped design and troubleshoot custom Facebook tabs in support of monthly themes.