A new year is a new beginning, and 2024 has been that for SDI.

After 15 years and a pandemic, we decided it was time for a new office. We have moved to 1000 F St, NW, Suite 750, still in Washington, D.C. We can’t wait to welcome all of you as soon as the boxes disappear.

Today marks Leap Day, and we’re celebrating the extra day with a new e-blast. Each quarter, we’ll bring the top media and marketing trends to help inform your outreach strategies.

In honor of our fifth decade, here are 5 Things to Know:

Secretary Djou on Fox News

1) Anniversaries Make Great News Hooks

As newsrooms shrink, timely news hooks are even more important, and a momentous anniversary year celebration is perfect. SDI leveraged ABMC’s 100th into national coverage on Fox News and CBS Sunday Morning in 2023. This year, we’re honored to be planning for the 250th birthday of the U.S. Marines in 2025 and the Bicentennial of American Railroads in 2027.
Artificial Intelligence news

2) Rise of AI-Generated News Sites

There’s a growing number of AI-generated news sites with “reporters” who are not real people. These sites are proliferating, and their impact is being hotly debated, such as in this Poynter piece.
Artificial Intelligence news

3) Influencer Marketing Booms

The latest estimates have the influencer marketing industry growing to $24 billion, with nearly 70% of activity taking place on TikTok. But not everyone is thrilled with the TikTok generation, as evident by the controversy at the People’s Choice Awards.
Susan Podcast

4) Strategy Is Key

Our CEO Susan Davis joined Next Steps Forward with Chris Meek to discuss a fascinating career providing strategic counsel to government and business leaders in 14 countries and her role in democracy building and leadership development for women.
Military events calendar

5) Military Events Calendar

In January, we launched our fourth annual Military Events Calendar, a go-to planning resource for those in the military and veteran space. Key upcoming dates include National Rosie the Riveter Day on March 21 and National Medal of Honor Day on March 25.