On June 6, the United States will celebrate the 80th anniversary of D-Day, the greatest day from the greatest generation. There will be a plethora of moving ceremonies to mark the occasion. For those who attend, these events are a beautiful moment in time. For those who organize, these events are years in the making.

Our country is on the verge of other milestone anniversaries from America 250 to the Marines’ 250th Birthday in 2025 to the 200th Anniversary of the Railroading in 2027, led by the B&O Railroad Museum in Baltimore. We are heavily involved in the planning for the Marine and Railroad anniversaries; it’s a huge task and we are incredibly honored. No matter the significance or the number of years, anniversaries are always an effective tool for raising awareness.

Here are more Things to Know this spring:

Breakthrough with Lisa Gable

1) The Importance of Storytelling

“Storytelling is like breathing life into our words.” SDI CEO Susan Davis joined Cartier’s Red Box Breakthrough with Lisa Gable, hosted by the best-selling author, to discuss the immense power of storytelling, the impact of mentors, and how to maintain a proper work-life balance.

Newsweek Interview

2) Election Season’s Global Impacts

The 2024 campaign season is heating up and the impacts of this year’s U.S. elections have far-reaching consequences. Connected to SDI through IPREX, Arick Wierson interviewed former Colombian President Ivan Duque at SDI’s new office for Newsweek about the uncertainty and anxiety across Latin America.

Robot at computer

3) Are You Ready for AI Journalists?

It’s happened: robots are writing news articles. Not all of them, but enough of them. There has been a steady increase of AI-generated news sites that doesn’t appear to be slowing down. SDI VP Sean O’Leary shared tips in PR Daily for how to include AI journalism in your PR plans.

TikTok graphic

4) Social Media Fractures Further

Lost in the headlines about Congress and TikTok is the continuing fracture of the social media audiences. With the decline of Twitter, the uncertainty of TikTok, and the expanding number of new platforms, it’s vital that your communications strategy accounts for this changing landscape.

Memorial Day graphic

5) Remembering on Memorial Day

“It is Memorial Day; a singular day set aside to honor and remember those veterans who gave their lives in sacrifice to this nation. There is much to remember.” As we approach Memorial Day, we revisit the words of SDI VP Tom Davis about the holiday and the 150,000 soldiers who stormed the beaches on D-Day in 1944.