Kevin Lindon Ryan was featured in The Washington Post for his organizing tips for small space living, but he likes to live large.
Kevin joined the Susan Davis International team supporting the Department of Defense’s Defense Health Agency (DHA) in January 2019. DHA was established in 2013 to support the delivery of healthcare to 9.4 million beneficiaries. In collaboration with its business partner Deloitte, SDI has developed and is executing a strategy to manage multiple elements of TRICARE communications, and in effect, the TRICARE brand. Our efforts on behalf of DHA are aimed at internal audiences (e.g., DHA staff), partners (e.g., Congress and non-profit organizations), customers (e.g., current or former military families), and the general public.
Prior to joining SDI for consulting federal government clients in digital health communications, Kevin excelled as a Marketing Communications Specialist at a Fortune 100 health care provider, on the Medicare member engagement team. In health care, he feeds his passion for consumer lifestyle marketing while also helping to improve health and wellness.
He once branded his own business, KLR | PR, took acting lessons at the same conservatory as Jennifer Lawrence, and hauled high-end furniture for designer, Keith Fritz, as a freelancer. He values efficiency, productivity, and quality of work.
Outside of his career, he’s often spotted in Washington, D.C. walking five to seven miles a day (in dress shoes!), drinking iced Americanos in less than three minutes twice daily, and with an iPhone or pen and notebook in hand.
Here’s more about Kevin:
How have your routines changed due to COVID-19?
While teleworking due to COVID-19, I became like my mother: a phone-person, always only a phone call or text message away from my clients and colleagues.
What do you think will change when we re-open in a COVID-19 world?
One day, we’ll be able celebrate birthdays by blowing out candles and cutting cakes together again.
What drove your interest in public relations?
After college, while working retail during a holiday season, I worried I may one day lose my writing skills if I stayed in sales. Then I read that Public Relations was one of the high-paying creative writing professions. Shortly after, I scored within the 93rd percentile for Analytical Writing on the Graduate Record Exam and completed a master’s in strategic communication from American University.
What is your favorite place to visit, and why?
New York City, an easy bus ride away, where I stay with friends in Brooklyn and Manhattan.
What’s the best book you’ve read in the past year, and why?
The Byline Bible by Susan Shapiro. As a copywriter, I love the quote, “Everything is copy.”
What is it about your work for SDI that you find most inspiring/motivating/ rewarding?
How can you not be inspired, motivated, and rewarded while helping to improve health and wellness of TRICARE beneficiaries through such an engaging, fast-paced medium? Digital marketing!
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