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CASE STUDY:

How We Developed the DCoE Brand Online

 Fast Facts

  • We used social media tools to identify key online influencers and reach stakeholders who are geographically and demographically dispersed.
  • We coordinated radio satellite tours; prepared the DCoE Director for extensive speaking engagements; and coached senior DCoE leaders for media events.

For almost 10 years, SDI has served as a principal communications and outreach partner for the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE), a Department of Defense entity that promotes the resilience, recovery and reintegration of servicemembers and their families facing psychological health and traumatic brain injury (TBI) issues.

To propagate the DCoE message, we produced every form of modern content, including blog posts, website copy, social media content, news releases, newsletters, brochures, and talking points.

Testimonials

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Jane Doe

Director of the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury