Mozart HashtagIn today’s world of constant social media updates, being on top of the best strategies for attracting attention to your content is more important than ever. Why take the chance of your posts getting lost in the social media bayou when there are a few simple things you can do to boost their effectiveness. Here’s what we think are the salient points from this handy infographic, courtesy of Quicksprout.

You can have too much of a good thing: While data shows that the use of one or two hashtags in a Twitter post can improve engagement (more than double it), using more than that will cause a noticeable drop in engagement (17% on average).

Not all social networking sites operate by the same rules: Too many hashtags can be a negative on Twitter, but Instagram and Facebook posts seem to benefit greatly from the use of larger numbers of hashtags. In fact, the use of ten or more seems to give a sizeable boost on both sites. So tag away!

Google+ (yes, it’s still a thing): Google+ actually goes the extra mile and creates hashtags automatically, which can be helpful if you’re having a lapse in creativity that day. Additionally, you can always create some of your own as well to make sure your post is hitting all the right notes.

Keep these tips in mind next time you post, and don’t be afraid to tag along.


By Sam Burns, SDI, April 1, 2015