The Importance of Remembering

The Importance of Remembering

By Tom Davis, Susan Davis International When I was young, most everyone recognized the name Audie Murphy. Some, perhaps, because he was an actor appearing primarily as a hero in Western films, one of most popular film genres of the era.  Far more people knew Audie...
Why You Should Take Advantage of Anniversaries & Commemorations

Why You Should Take Advantage of Anniversaries & Commemorations

By Sean O’Leary, Vice President, Susan Davis International “Will anyone care about our anniversary?” I’ve been posed this questions many times from clients. My answer is always the same. “They will if you make them.” For any organization, an anniversary or a...
Reflections on Two Years of The COVID-19 Pandemic

Reflections on Two Years of The COVID-19 Pandemic

By Sean O’Leary, Vice President, Susan Davis International Today is St. Patrick’s Day. It’s usually a day for celebration. It still is. But it’s also become a day of reflection. On St Patrick’s Day 2020, we gathered for lunch at the SDI offices one last time before...
What The Pandemic Revealed About Public Relations

What The Pandemic Revealed About Public Relations

By Sean O’Leary, Vice President, Susan Davis International There are tests, there are stress tests, and then there is whatever you call a global pandemic entering its third year. When COVID-19 landed ashore in the United States, everyone scrambled to figure out what...