Strategic Positioning & Branding

Your mission, values and vision create the benchmarks by which you set your organization or company’s direction and course. As your partner, SDI designs communication programs to broadcast the strength of your brand to your desired target audiences. SDI helps to clarify your brand’s position and personality, and frames your communication strategies and messages around these two key elements. We design and carry out campaign initiatives and event tactics for diverse organizations, corporations and nations seeking image enhancement, trade relations, increased market share or creative approaches to addressing sensitive issues. Our longstanding network of global partners gives you valuable resources in capitals of nations worldwide. Services include:

• Research and analysis of key audiences, issues and brand recognition
• Assessment of resource assets to leverage and maximize communication strategies
• Influencer surveys and benchmarking
• Strategic planning and message development
• Stakeholder communications
• Reputation management and image enhancement
• Social and cause marketing
• Crisis and issues management
• Trade relations
• Corporate social responsibility
• Management consulting

“Your superb grasp of issues and media and political contacts have helped position Canon, USA from government marketing to environmental cause-related marketing. You sure know how to get a client’s message out.”

Dennis Kless
Canon USA