Social Marketing

SDI has been on the cutting edge of social marketing for nearly two decades, developing large-scale communication programs targeted to create behavioral change that leads to social good. We have supported government agencies and nonprofit organizations addressing issues from health concerns to environmental cleanup and restoration, and have worked with corporations to achieve such goals as funding for the arts and supporting employment opportunities for veterans. Services include:

• Research in audience analysis and segmentation strategies
• Cost/benefit analysis
• Strategic planning and counsel
• Creative alliances
• Strategic counsel on corporate social responsibility and philanthropy management
• Media campaigns and special events
• Branding and reputation building

“Thanks to the strategic planning and diligent execution of the SDI team, the Capital River Relief clean-up effort has been a huge success. From brand development and marketing to bringing together a diverse group of corporate, nonprofit and government partners, SDI got it done. Their media relations and event-planning prowess ensured the great work we were doing got noticed, in D.C. and around the nation.”

Mary Beth Jarvis
Communications Director, Koch Industries, Inc.