Susan Davis International Wins Prestigious Stevie Awards!

SDI Executive Vice President Judy Whittlesey accepts Gold Stevie Award. Photo credit: Stevie Awards.

During the annual Stevie Awards for Women in Business ceremony in New York City, SDI received the Gold Stevie Award for Communications or PR Campaign of the Year for the Elizabeth Dole Foundation Hidden Heroes Campaign and a Silver Stevie Award for Women-Run Workplace of the Year – More Than 10 Employees – Advertising, Marketing, Public Relations and Business Services.

The Gold Stevie Award, celebrating businesses, organizations, and individual achievements in more than 60 nations, recognizes SDI’s role in the 2016 launch of the Hidden Heroes campaign for the Elizabeth Dole Foundation (EDF). EDF, founded by Senator Elizabeth Dole in 2012, is a non-profit organization strengthening and empowering America’s military caregivers and their families by raising public awareness, driving research, championing policy, and leading collaborations that make a significant impact on their lives.

SDI’s Judy Whittlesey and Dan Gregory joined the Army Historical Foundation, National Museum of the United States Army and Clark Construction to sign the Museum’s final steel beam. Photo credit: Frank Ruggles.

The Silver Stevie Award for a Women-Run Workplace of the Year – More Than 10 Employees – Advertising, Marketing, Public Relations and Business Services was awarded to SDI for the firm’s work with diverse clients ranging from nonprofits to corporations and government agencies. Competition for both Stevie awards was global.

The Stevie® Awards are the world’s premier business awards.  They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

Susan Davis; Donald Cardinal Wuerl, Archbishop of Washington; Roma Downey and Mark Burnett celebrating the dedication of the Museum of the Bible.

Winning the Stevie Awards capped a banner month for SDI. During November SDI spearheaded the grand opening of Museum of the Bible; the topping out ceremony for the National Museum of the United States Army, and the Elizabeth Dole Foundation and U.S. Department of Veterans Affairs’ 2nd National Convening: The Military Caregiver Journey.  SDI also supported the 20th anniversary of the Women’s Memorial and the groundbreaking of the WWI Memorial.

SDI salutes the team members whose outstanding work contributed to such an extraordinary month.

Senator Elizabeth Dole, Former First Lady Laura Bush, and U.S. Secretary of Veterans Affairs David Shulkin meet with caregivers at the Elizabeth Dole Foundation and VA’s 2nd Annual National Convening, managed by SDI. Photo credit: Lisa Nipp.

SDI’s Top Moments of 2016!

As 2016 came to a close, we’ve reflected on some of our favorite moments and on just a few of the tremendous achievements our clients have accomplished. SDI is honored to be on their team.

Army Historical Foundation

On September 14, as part of our ongoing public relations work for the Army Historical Foundation, SDI produced the official groundbreaking of the National Museum of the United States Army at Ft. Belvoir, Virginia. Scheduled for completion in 2019, the Museum will showcase the U.S. Army’s never-before-seen artifacts, documents, and images. “This Museum is going to offer everyone—all Americans, free of charge—an experience that you cannot find in the pages of a history book or on Google,” said General Mark Milley, Army Chief of Staff at the ceremonial groundbreaking.

Sergeant Major of the Army Daniel Dailey, GEN Mark A. Milley, AHF’s General Gordon Sullivan, Secretary of the Army Eric Fanning, Assistant Secretary of the Army (IE&E) Katherine Hammack, and AHF’s General William Hartzog break ground for the Nation Museum of the United States Army. Photo Credit: Army Historical Foundation

In 2016, the Army Historical Foundation’s Facebook audience increased by over 150% and AHF almost doubled its number of Twitter followers (@NatlArmyMuseum).

Dublin Airport Authority

SDI worked with our Irish client Cork Airport and the Dublin Airport Authority, to gain U.S. approval for a license permitting Norwegian Air to fly a Cork-Boston route.  The license was finally granted after an unprecedented three year delay by US Department of Transportation. The first ever transatlantic flights from Cork to the U.S. will launch in July at 65 euros one way, benefiting tourists and business travelers on both sides of the Atlantic.

Elizabeth Dole Foundation

On September 27, we were pleased to work with Senator Elizabeth Dole and the Elizabeth Dole Foundation to launch the Hidden Heroes Campaign with Campaign Chair Tom Hanks and special guest Tom Brokaw in Washington, D.C. The campaign will create national awareness and support for the 5.5 million loved ones providing care to a wounded, ill or injured service member or veteran.

Campaign Chair Tom Hanks joined Senator Elizabeth Dole for the official launch of the Hidden Heroes Campaign. Photo Credit: Lisa Nipp

In July, we helped launch the Hidden Heroes Cities campaign, inviting every U.S. city to join the Foundation and its national partners to create a support network for their local military and veteran caregivers. Mirroring the national resolution adopted by the U.S. Conference of Mayors, the Foundation urged every city to adopt their own resolution as the first step in their efforts to become a Hidden Heroes City. SDI continues to work with mayors’ offices across the nation and by years end, 65 cities have pledged their support.

Mayor Carolyn Goodman and Dole Fellow Heidi Woodring make it official. Las Vegas is a Hidden Heroes City!

Family and Employer Programs and Policy (FEPP)

SDI was delighted to return to a favorite client from the past, again providing media and public affairs support for the outstanding and much needed National Guard and Reserve programs under FEPP – Yellow Ribbon Reintegration Program (YRRP), Employer Support of the Guard and Reserve (ESGR), and Service Member and Family Readiness (SMFR). We are also proud to once again be assisting with the Secretary of Defense Employer Support Freedom Award event recognizing the nation’s employers most supportive of their Guard and Reserve employees.

Giant Food

Giant stepped up to sponsor the National Capital Barbecue Battle, one of the largest and most unique food and music festivals in the nation. We didn’t join the contest, but we did join world champion competitive eater, Joey Chestnut, before he broke the world record at the event, eating 73 hot dogs in 10 minutes at DC’s first ever Nathan’s Famous Hot Dog Eating Contest!

Giant National Capital Barbeque Battle celebrates the art of cooking and the joy of eating. Photo Credit: Giant Food

We also helped Giant launch its trailblazing partnership with the Capital Area Food Bank to increase the amount of high quality, nutritious food for those in need through greater corporate donations of produce and protein.

Gordon Reid, President of Giant Food of Landover, Md. presents check to Nancy Roman, President and CEO of the Capital Area Food Bank. Photo Credit: Giant Food

Institute of Museum and Library Services (IMLS)

This year marked First Lady Michelle Obama’s final presentation of the National Medal for Museum and Library Service, recognizing 15 museums and libraries making a significant difference in their communities. We’ve been privileged to publicize this event for the last five years as the First Lady powerfully encouraged museums and libraries to keep up their important work.

First Lady Michelle Obama presents National Medal to Brooklyn Public Library. Photo Credit: Institute of Museum and Library Services

LUNGevity Foundation

Sadly, LUNGevity lost its dynamic Board Vice Chairman Jerry Sorkin on October 26 after a nine year valiant battle with lung cancer. We were honored to join with and support almost 2,000 of Jerry’s friends on the National Mall November 6 for the annual Breathe Deep DC 5k walk which Jerry founded. More than $350,000 was raised for critical research into the early detection and treatment of lung cancer.

Photo Credit: Peter Jacobstein

LUNGevity, the nation’s leading nonprofit focused on lung cancer, ended the year with the release of exciting new research that dispels assumptions about patients’ willingness to undergo additional biopsies and launched the LUNGevity Lung Cancer Navigator mobile app. The app was created for lung cancer patients, family caregivers, and support team members to manage life following a lung cancer diagnosis.

The Marine Corps Heritage Foundation (MCHF)

2016 marked the 10th anniversary of the National Museum of the Marine Corp as it enters its Final Phase to create new galleries telling stories from Vietnam to today and a state-of-the-art big screen theater, all scheduled to open in Spring 2017. SDI continues to engage the media and public to inform them of the Museum’s award-winning architecture, galleries, and exhibits, celebrating the history and traditions of the U.S. Marine Corps.

Photo Credit: Marine Corps Heritage Foundation

Mary Furlong and Associates

From the “What’s Next  Boomer Summit” in Washington DC to the  “Silicon Valley Boomer Venture Summit”, SDI worked with Mary Furlong and Associates to co-produce two cutting edge conferences, offering nuanced insight into smart aging technology, products and services targeted to the over 50 audience.  We also co hosted a wonderful holiday party at the National Press Club for influencers on aging issues in Washington DC.  On the spur of the moment, Bob Blancato,Chairman of the Commonwealth Council on Aging in Virginia and an AARP Board member, and Susan Davis, Vice Chair of the Irish Smart Ageing Exchange launched their new Democratic-Republican prognostications on how the incoming Trump Administration will view and respond to the many issues surrounding the aging population from Medicare to Social Security to the faster adoption of devices and technologies to improve the length and quality of our lives!

Photo Credit: Mary Furlong and Association

Joint Women’s Leadership Symposium

For the sixth year, SDI worked with the Sea Service Leadership Association  to produce and publicize the 29th annual Joint Women’s Leadership (JWLS) Symposium in June.  And in December, JWLS, the largest gathering of military women in uniform, won “Event of the Year” at the Stevie Awards for Women in Business in New York City!

SSLA President, LCDR Rosie Goscinski, USN and Rear Admiral June Ryan recognize the Republic of Korea Navy at JWLS awards luncheon. Photo credit: Mike B. Photography

WWI Centennial Commission

As we head into 2017, we are hard at work putting plans in place for the upcoming U.S. commemoration in Kansas City, Mo, marking the U.S. entry into World War.

Chairman Susan Davis with WWI Centennial Commission’s Executive Director Dan Dayton.

Congratulations to our exceptional clients! We are proud to stand by your side and look forward to a great 2017 for all!

Austin Courtney, Associate Account Executive
January 3, 2017

Internet of Things – Risk and Opportunity

communication-1439187_960_720It’s difficult to work in business today without coming across the terms “Big data” and “Internet of Things.” Five years ago McKinsey & Company called big data the next frontier for innovation. The next year, the New York Times upped the ante by declaring this the Age of Big Data. Indeed, we interact today in a system of commerce that is increasingly shaped by big data, and while the rise in this data can be attributed to many sources, perhaps the most profound of these is what has become known as the Internet of Things.

For the uninitiated, big data describes large, complex data sets that are collected from the multitude of technologies we use every day. Typically, the rise in big data is traced to the overall increase in internet usage through computers or smart phones. Every time we visit a website, make an online order, or send an email, that activity is recorded and organized into these large data sets. In recent years the number of internet-connected devices has diversified. Now, everything from household appliances to televisions to our vehicles is network connected through what has broadly been called, an Internet of Things, or IOT.

If big data once primarily originated through our interactions with intangible websites, it’s now increasingly coming from our interactions with tangible objects. For consumers, this data can be packaged and presented in a multitude of ways that profess to add value. For example, pacemakers  that wirelessly connect to online monitoring systems can reduce doctor’s visits and provide faster feedback when problems arise. Egg trays that send a text when you’re running low on eggs add efficiencies to grocery shopping. The span of industries that make up these “smart devices” is truly limitless.

For businesses, the IOT is game-changing. Just as big data helps consumers make more educated decisions, it can also give producers a better understanding of trends in usage. The days of focus groups telling producers what they want is passé. Now, companies can uncover that on their own through this 24/7 system of feedback. Industries aren’t just working more efficiently with the IOT, they are completely transforming.

Take the car insurance industry, which has long used indirect measurements such as general trends within the population to create a risk profile and corresponding policy price for customers. The system is inherently inefficient as these are, at best, educated guesses as to how a person drives. The advent of insurance telematics, which allows insurers to personalize a rate based on the direct measurement of big data that is taken from a customer’s car, promises to change that. Not only would this benefit good drivers who have been paying too much, but it would make the whole industry more efficient.

Just as the IOT has presented businesses with the opportunity to understand consumers in new ways, it also gives communications firms the opportunity to more precisely tailor their messages to consumers.

This big data revolution in communications is occurring in several ways. One is the increase in sophistication of Customer Relationship Management (CRM) systems. When these systems are coupled with programs trained to mine through the mounds of big data that companies are able to compile, companies can approximate individualized messages. Just as insurers no longer have to guess about how to price their rates, communications professionals working with big data no longer have to guess about which message will resonate the most with a general audience because they are capable of giving each consumer their own message.

The technology behind the IOT continues to develop at breakneck speeds, and it’s crucial that communications professionals understand this growing trend. IOT-connected products are already a big industry, with the world’s largest businesses investing heavily in developing them, and consumers increasingly expecting the added features of these smart devices. It’s crucial that clients know and understand this opportunity. As their products and services develop around this trend, communications professionals must also tailor messages that will resonate with the hungry investors and expectant consumers alike.

Of course, along with new opportunities come new concerns. In this case, those concerns center around privacy. Big data gives companies and communications professionals unparalleled access to consumers’ lives. Naturally, consumers will be leery of such access, and legislation and industry standards will continue to evolve to address their privacy issues. Businesses would do well to develop and consistently revise privacy policies cognizant of these standards. Savvy communications professionals will prioritize privacy concerns in their messages to consumers. The fallout from high-profile cyber attacks against Target, Linkedin, and Yahoo, among others, proves that consumers take internet privacy extremely seriously. Any developments in IOT will by necessity be taken with an abundance of caution.

These concerns aside, the development of the IOT most certainly signals a wealth of opportunities for the communications industry. If harnessed correctly and responsibly, it can be used as a powerful tool to connect businesses and consumers in ways never before imagined.

By Jake Thornburgh

Judith Whittlesey Named Chair of Food Research & Action Center’s Board of Directors

Food Research
& Action Center

1200 18th Street, NW | Suite 400
Washington, DC 20036

Contact: Sara McGovern, 202-640-1089                            FOR IMMEDIATE RELEASE

Judith Whittlesey Named Chair of Food Research & Action Center’s
Board of Directors

WASHINGTON, March 22, 2016–The Food Research and Action Center (FRAC) announced Judith H. Whittlesey, executive vice president of Susan Davis International (SDI), has been named the new Chair of its Board of Directors. She succeeds former Secretary of Agriculture Dan Glickman, who served three years in the role for the national anti-hunger organization.

“Judy has been an incredibly active and passionate Vice Chair of our Board, and we look forward to her ongoing dedication and leadership in her new role as Chair,” said Jim Weill, president of FRAC.  “Her experience and deep knowledge have been – and will continue to be – incredible assets to the Board, to FRAC, and to our network of anti-hunger advocates across the country.”

In her position at SDI, a public relations and public affairs firm, Whittlesey provides expertise in strategic planning, media relations, institutional positioning, public education and major event design to the firm’s diverse clientele.

Whittlesey has a long track record of overseeing successful campaigns for corporations, federal government agencies, and national non-profit organizations. She previously served on the staff of Vice President Walter Mondale, and subsequently on the campaign and transition staffs of several Democratic Presidential and Vice Presidential candidates. She has been inducted into the National Capital Public Relations Society of America Hall of Fame, selected as a PR News’ Top Women in PR and to Leadership Greater Washington. Whittlesey is a graduate of the University of Oklahoma and is an enrolled member of the Choctaw Nation of Oklahoma.

Glickman has a long history in food and nutrition policy. Prior to serving as Secretary of the U.S. Department of Agriculture, he served 18 years in the U.S. House of Representatives. He also was the Chairman and CEO of the Motion Picture Association of America. Currently, Glickman serves as a Senior Fellow at the Bipartisan Policy Center, a bipartisan think tank where he focuses on public health, national security, and economic policy issues, and as Executive Director of the Congressional Program at The Aspen Institute. He will continue to sit on FRAC’s Board, of which he has been a member since 2001.

“We truly appreciate all that has been accomplished under Dan’s leadership and look forward to his continued contributions now that he has passed the gavel to Judy,” said Weill.

To learn more about FRAC’s efforts to end hunger in America, visit

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Snowzilla 2016 Strikes the Washington, DC Area (Images)

So. Much. Snow. The snow began falling fast across the Northeast, on Friday, forcing cities to shut down. Some of the SDI team were finally able to venture out and have some fun in the blanket of snow, while others enjoyed the view from indoors, opting to stay warm.

Check out the images of surreal and extremely white pictures of the storm, dubbed “Snowzilla,” courtesy of the intrepid SDI team. It’s fair to say, the photos show us adjusting perfectly fine after the storm.

January 26, 2016

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Ragan Honors Susan Davis International with 2015 Ace Awards for ‘Specialty Agency’

susan davis international

In announcing its 2015 Ace award winners, Ragan Communications and PR Daily stated their goal was to honor the individuals, agencies and teams in PR and marketing who begin and end each day at the top.

While every award is meaningful, this one has particular resonance because it exemplifies the depth of SDI’s expertise across the company, and reaffirms our commitment to excellence for each and every client.

Here’s what Ragan had to say about us:

Susan Davis International has handled the introduction of national memorials, historical institutions, and monuments to audiences around the world. You know many of them: The U.S. Holocaust Memorial Museum, the National World War II Memorial, the Martin Luther King, Jr. Memorial, and the Franklin Delano Roosevelt Memorial. SDI’s work reflects its passion for its specialties. In one case, SDI built awareness of and support for the Marine Corps Heritage Foundation by promoting the unveiling of a monument to a Marine Corps horse outside the National Museum of the Marine Corps. In another example, SDI helped the Elizabeth Dole Foundation release results of a critically important study revealing the seemingly overwhelming challenges faced by military and veteran caregivers, leading to establishment of a national coalition of leaders and organizations to address the issues. In both cases, SDI developed extensive, multi-phased strategies with results that would be the envy of any agency.

January 20, 2016

Wikipedia Exemplifies Team Building in the Workplace

wikipedia susan davis international washington dcToday we honor the incredible, and at least semi-credible source of information you can’t help but secretively take a peek at every once in a while (or more) — Wikipedia. Why the honor? It’s Wikipedia’s 15th birthday, and although it’s a resource we in the public relations field are loath to quote, let alone celebrate, it does offer some public relations bona fides. One of them is team building.

In spite of its open platform, where independent editors write and rewrite immeasurably to create a free online encyclopedia for all Internet users, Wikipedia exemplifies team building.

How does it do that?  It’s true that there’s a continuous battle between people who make a living editing Wiki articles and the unpaid true believing editors of Wiki, 250,000 strong, who zealously guard the process. But Wikipedia’s veritable army of editors (or auditors, I should say) put strong mechanisms in place to deal with people who breach guidelines and engage in what they believe is unethical and a conflict of interest editing. Overall, editors collectively decide what content can be edited and which new entries to create. On a platform of more than 5 million articles, talk about team work!

Looking at Wikipedia in this way reminds PR practitioners of the importance of working effectively as a team, especially in the increasingly complex environment of public relations, where many “editors” can either make the broth or spoil it.  Here are 4 reasons to value working as a team:

  1. Improves communication – Sharing responsibilities requires checks and balances, which encourages team members to engage openly with each other. Perceived barriers to communicating can break down in a group environment and in the best team practices, individuals are inspired by the group dynamics to share and discuss ideas and opinions. Improved communications can reinforce office relationships and in turn, the quality of work performed.
  2. Promotes creativity – Working together with other team members can ignite creativity and engender fresh ideas. Bringing people together from different backgrounds and levels of experience brings diversity of thought and can help create optimal solutions.
  3. Develops problem-solving skills – Public relations practitioners must be prepared to handle crises for their clients at any time. Tasks that require coworkers to work together to solve problems can improve their ability to think rationally and strategically.
  4. Increases efficiency ̶  Most people don’t have all the skills or all the answers to tackle complicated problems. Harnessing the rich diversity of abilities among a group of individuals can present the quickest, most efficient path to a solution.

This is your day Wikipedia. So to you we say thanks for striking a chord for us PR professionals in exemplifying the possibilities of effective collaboration.

Happy Birthday!

By Gadeer Ghannam, SDI

Gadeer is an SDI intern earning her Master’s degree in Strategic Communications and Public Relations at Trinity Washington University.

January 15, 2016

Periscope: The Next Big Social Marketing Tool?

periscope live streaming susan davis international dcVideo marketing has been around for quite a while now, but expect to see live streaming play an increasing role in digital and social marketing this year.

With social media sites such as Facebook, Twitter, Instagram and Pinterest encouraging businesses and brands to promote their goods and services with user-generated content, video content provides a dynamic marketing opportunity. The demand for brands to be more accessible to consumers on a personalized level is growing.

That’s where Periscope comes in. Unlike other online video services such as YouTube, Periscope, the Twitter-owned live video streaming app launched in early 2015, allows anyone to broadcast video for free with the 24-hour ‘replay’ option, giving small businesses an easy, fast and affordable way to communicate with their Twitter followers customers in real-time.

Watch WSJ’s Joanna Stern test out the popular live streaming app

Here are some ways brands can use the app to maximize their appeal for brand marketing purposes.

Live Q&A Sessions and Instant Feedback
This is a quick, convenient way to interact with customers and clients while you showcase your experience and expertise. These opportunities help humanize your brand, address pertinent issues and solve problems. Regular Q&A sessions can be a good way to gain valuable firsthand feedback and insights from your customers. You can also hold live webinars on Periscope to boost engagement. Webinars provide audiences the opportunity to ask questions and leave comments, which allows you to respond in real-time.

Periscope presents a fun way to announce special offers and contests, giving brands a new way to push instant traffic to their website. Whether you’re unveiling a new product or hosting an event, you can make your audience feel special by announcing it first on Periscope. It’s also a great way to gauge interest and keep people in the ‘buzz’ about what’s to follow. You can also offer Periscope-based discounts and exclusive offers to boost sales.

Behind the Scenes
Customers always want to know more about a company’s culture. With the Periscope app, you can take customers on office tours, show interviews and introduce them to the people behind the brand, making an instant personal connection to reinforce consumer trust in your brand.

Build Twitter
Periscope is a live-streaming app that allows you to broadcast to all your Twitter followers any kind of content through real-life videos. You can use Periscope to increase and enhance your Twitter followership.

How might you use Periscope to engage your audience?

By Gadeer Ghannam, SDI
Gadeer is an SDI intern earning her Master’s degree in Strategic Communications and Public Relations at Trinity Washington University.
January 7, 2016


The Risks of Celebrity Endorsers: What the Subway Brand Taught Us

Jared Fogle subway brand celebrity endorsement crisisCelebrities have been traditional favorites to feature in advertisements; they are seen as individuals with attractive qualities that are consistent with the brand’s value proposition. The right celebrity can reap huge rewards for a brand. Brands have capitalized on the marketing value of celebrity endorsers for years, with overwhelming success. While the practice is effective at enhancing brand image, instilling trust in and creating credibility with consumers, it remains a risky proposition for a brand, perhaps positioning it at serious risk for reputational damage.

Shock and disgust erupted across the nation when news broke of former Subway pitchman Jared Fogle child pornography investigation in 2015. Fogle, who thanks to Subway had become a household name, has brought much unwanted negative attention to the Subway brand, thrusting Subway into nearly every headline about the atrocious activities of the person who served as the face of Subway for more than a decade. Consumers will perpetually associate the Subway brand with a convicted pedophile.

Fogle joins the list of brand endorsers that become examples of the risks companies take when having high profile public figures endorse their products as part of their market strategy. Tiger Woods, Paula Deen, and Lance Armstrong are just a few familiar faces who were dropped from brands because of controversial headlines.  They highlight the fact that endorsements can be incredibly challenging and costly.

When a story that paints a negative image of a celebrity endorser plays out in front of the public, a tainted picture is also painted for the company’s brand, making it difficult to regain consumer trust to support the organization or buy the product. In the worst case it can lead to a company to rebrand its identity to recapture its place in the market.

When celebrity endorsers come under fire, companies must assess whether the negative actions of their endorser outweigh the value of the partnership that the brand has with the celebrity. It is common for advocates for causes associated with presumed victims of the celebrity endorser’s actions to immediately bring pressure on the brand to disassociate itself. It’s critical for a brand to anticipate the dissolution of its celebrity relationship and have a contingency plan prepared in case things do go awry to avoid or minimize damage to the brand.

By Gadeer  Ghannam  

Gadeer is an SDI intern earning her Master’s degree in Strategic Communications and Public Relations at Trinity Washington University.

December 17, 2015

Thank You, SDI

morgan and julie blogDear Susan Davis International,

Where has the time gone?  It seems like just yesterday we were eagerly waiting in the library ready to meet you all.  We came in to this experience with high expectations, and SDI has exceeded each of them.  It’s amazing how much opportunity there is for growth in 15 short weeks!  We are grateful you were all so welcoming and helpful during our time here.  As we are taking away so much from this experience, we hope to leave a small mark on SDI as well.  Everyone in Suite 400 has positively impacted our internship experience, so instead of writing a generic thank you note, we decided it was only right to give those of you we worked with a shout out for all to see.

Aliza – Your enthusiasm is an inspiration to both of us.  It seems like you manage to accomplish what 10 people would in a day, and sometimes you go so fast we swear you’re a blur!  We’ll miss your positivity and dedication to your work.  Your consistent guidance helps us increase our potential.  You’re a good teacher! P.S. Sorry for figuring out Cision didn’t work properly on Google Chrome only two weeks ago!

Allison – What can’t you do?  You are crucial to the SDI team, and your ability to pick up any task and complete it successfully is truly impressive.  Thank you for always being there for any questions we had, and for letting us borrow your gym membership.

Dan – It is hard to imagine you were once in our shoes after seeing your tremendous role and success in your work at SDI.  You are a true leader.  Also – thank you for answering our knock on the door in the early morning when we forgot the key!

Jayne – Thank you for choosing our resumes out of the pile and giving us the opportunity to succeed at SDI.  Thank you for keeping us on track and brightening our day with your emails.  This experience has been made more wholesome and enjoyable because of your guidance, and we wouldn’t be here without you!

Judy – Judy, you’re the  backbone of SDI.  While we worked the corridors of SDI,  we’ve both seen how incredible your role here is.  From leading our media meetings every Monday, and overseeing and offering your help in every single account we have to keep them and the office in ship shape, we can’t imagine SDI without you.

Julie – Though it’s been a short time here with you, we’re so glad we got to be here when you joined SDI!  You jumped right in, and now it’s hard to imagine SDI without your hard work and dedication.  Thanks for being another “Julie!”

Leila – Leila! We’re going to miss you and your laugh.  Whether it’s a question about how to draft talking points or what the best place to camp in South America is, you’re remarkable.  Working with you has been a privilege.  You have taught us so much!  Thanks for being sweet, fun, and encouraging.

Tom – Thanks for always being a smiling face.  Every time you pass by, we’re guaranteed a bright smile and warm hello.  And, the cyber practice is resonant  with your knowledge and expert analysis!

Maddie – Thank goodness we had you to count on as part of the intern team! We were welcomed by Vicky and sad to see her go, but your arrival made everything better again. We’ve loved getting to know you (especially in our cozy little office together) and will miss you tons. Best of luck as you finish school!

Susan – Last but of course not least, thank you, Susan, for bringing us into your company and showing us not only how to be successful in the PR world, but in the world as a whole, and specifically as empowered women.  The work you do and the legacy you’ve built and continue to build is incredible and inspiring.

Please keep in touch!


Morgan Beavers, University of Georgia

Julie Haupin​, Penn State