Archives for December 2014

Susan Davis International Launches Cyber Risk Communications Practice

Noted cyber security expert Frank Cilluffo to lead high profile team serving corporate boards and C Suite

Susan Davis International (SDI) announces noted cyber security expert Frank Cilluffo will lead SDI’s new Cyber Risk Communications Practice. He will be joined by former Goldman Sachs Director of Global Security Rob Dannenberg; former Commander of U.S. Army CyberCommand, General Rhett Hernandez (Ret); cyber expert and Chair of the World Economic Forum’s Global Agenda Council on Risk and Resilience, Kirstjen Nielsen; SDI Chairman Susan Davis and SDI Vice President Tom Davis.

The practice will offer due diligence analysis and management consulting to assist corporate boards and senior management with potential reputational risk, loss of market share and/or customer and shareholder concerns that may arise from cyber security incidents. It will provide Boards with an understanding of why they may be targets of cyber malactors as well as what information and systems might be at risk and why. It will also help them better understand the changing policy and legal landscape around reporting, best practices and liability.

Through consulting and simulation exercises, SDI Cyber Risk Communications Practice will offer evaluation of:

  • The nature of cyber risks facing the company, including risks posed by state actors and insiders, as well as those associated with third-party vendors, suppliers and service providers
  • Roles and responsibilities of the Board, its various committees  and management in identifying, evaluating, responding to and recovering from cyber threats and incidents
  • Corporate policies, frameworks and governance processes related to cyber security and risk management
  • Incident response and crisis communications planning and evaluation to ensure all stakeholder concerns are addressed and aid business recovery
  • How various cyber scenarios could impact the business (financial losses, reputation, liability)

SDI also will offer a range of planning assistance as well as real time crisis management support during an incident.

Background on cyber risk communications team members

Frank Cilluffo, Managing Director, joins SDI from George Washington University where he leads a number of national security and cyber security policy and research initiatives. Cilluffo was the former Special Assistant to the President for Homeland Security under President George W. Bush immediately following the attacks of 9-11.  He has testified on cyber security issues before the U.S. Congress over 25 times and consulted with senior corporate management across a multitude of industries.  A frequent cyber and homeland security analyst on ABC, CBS, NBC, CNBC, CNN and Fox News, he has been published extensively in academic, law, business and policy journals, magazines and newspapers.

SDI Vice President Tom E. Davis, recognized for his expertise in crisis management and strategic communication, has developed, managed and evaluated comprehensive crisis simulations for and consulted with major corporations in the U.S., Kuwait, and Japan among others. Davis has worked with industries ranging from energy to infrastructure, telecommunications to defense, and finance to manufacturing.

Rob Dannenberg was Director of International Security Affairs for BP plc before joining Goldman Sachs where he became Director of Global Security.  He previously worked for the Central Intelligence Agency for 24 years, where he served in several senior leadership positions, including Chief of Operations for the Counter Terrorism Center, Chief of the Central Eurasia Division and Chief of the CIA’s Information Operations Center.

Susan Ann Davis is Chairman of Susan Davis International,  is expert in reputation management, strategic communications, stakeholder outreach and crisis counseling. Representing clients before the U.S. Congress and Executive Branch, she has provided counsel to government and industry leaders on four continents. Over her professional career, Davis has played a key strategic communications and government relations role in high profile cases ranging from product liability litigation to airline crashes, environmental threats and foreign government economic crises.

Lieutenant General Rhett Hernandez (Retired), the first commander of Army Cyber Command, is the West Point Cyber Chair to the Army Cyber Institute.  An expert on cyber strategy, threats, capabilities and operations including defense, training, leader development, incident response and risk management, Hernandez has testified before the HASC Emerging Threats and Capabilities subcommittee.  He is a highly regarding cyber consultant and speaker and an advisory board member for a wide range of companies.

Kirstjen Nielsen, Chair of the World Economic Forum’s Global Agenda Council on Risk and Resilience, is a global consultant on homeland and national security policy, strategy and assessment expertise with an emphasis on critical infrastructure security and resilience, including cyber security preparedness. She is the President of Sunesis Consulting and a former Special Assistant to the President for Homeland Security and served as Senior Director for Prevention, Preparedness and Response on the White House Homeland Security Council.

About SDI

Susan Davis International (SDI), a global strategic communications and public affiars firm based in Washington, DC, with 72 agency partners worldwide is known as one of the top public affairs agencies in the United States For over 35 years the agency has provided advice and counsel to multinationals, leading institutions, political figures, and U.S. and foreign governments and agencies.

 Visit our Cyber Risk Communications Practice page

Army Historical Foundation Compares Historic Army Artifacts to Black Friday Deals in Promotion of #GivingTuesday

Arlington, Va. The Army Historical Foundation, headquartered in Arlington, Va., has spokespeople available to discuss the Foundation’s participation in #GivingTuesday. This year, #GivingTuesday falls on December 2. The proceeds of the Foundation’s campaign will support the construction of the National Museum of the United States Army at Fort Belvoir, Va.

#GivingTuesday is a quickly-growing global movement to follow the commercial spending of Black Friday and Cyber Monday with charitable donations made on the Tuesday after Thanksgiving.

This is the first year that the Foundation will participate. To encourage contributions to the museum campaign, the Foundation launched “Operation #GivingTuesday.”   On social media this month, AHF has compared the types of historical artifacts that will be preserved in the National Army Museum with the deals shoppers may find on Black Friday and Cyber Monday. Posts have included:

AHF Social Post AHF Social Post 2

The Secretary of the Army designated the Foundation to lead the campaign to build the museum. Every American military service with the notable exception of the U.S. Army has a national museum to tell its story. Thirty million men and women have served in the Army, the nation’s oldest and largest service.

To request an interview with campaign spokespeople about the National Museum of the U.S. Army, or for more information about the museum campaign, please contact Susan Smullen at 703-562-4173;

About The Army Historical Foundation

The Army Historical Foundation establishes, assists, and promotes programs and projects which preserve the history of the American Soldier and promote public understanding of and appreciation for the contributions by all components of the U.S. Army and its members. The Foundation serves as the Army’s official fundraising entity for the Capital Campaign for the National Museum of the United States Army.  The Museum will be constructed at Fort Belvoir, Va., to honor the service and sacrifice of all American Soldiers who have served since the Army’s inception in 1775.  For more information about the Foundation, the National Museum of the United States Army, and the Soldier’s Registry, visit


Pie in the Sky

Food & Friends Pie DayUnfortunately, that’s as close to a traditional Thanksgiving meal as many of our neighbors get. Not so for those receiving Thanksgiving meals from SDI client Food & Friends’ pie sales to provide healthy, home-delivered meals to individuals with HIV/AIDS, cancer and other life-challenging illnesses. Now in its 26th year of serving the Washington region, Food & Friends provides free meals to its clients every week, with an estimated 3500 children and adults served in 2014.

Food & Friends’ pie operation, “Slice of Life,” takes place during the Thanksgiving holiday and demonstrates that simple gestures, like buying or selling a pie, can serve to boost nutritional intake for clients while it dishes up the reassuring sense that comes from sharing in a traditional, communal experience.

From October 1 through November 20, Slice of Life moves into full swing, turning the purchases of five varieties of pie into one full day of meals for every pie sold. Buyers purchase for themselves, gift a pie to someone else, and add pie to a full Thanksgiving dinner for four. After eight years of selling pies, Slice of Life has become its own Thanksgiving Day tradition.

This year, SDI was brought in to help support pie operations and other Food & Friends special events. SDI worked to increase Slice of Life sponsorship, drive pie sales through creative promotional themes, ensure communications integrity, troubleshoot campaign issues and oversee the fundraising campaign.  SDI interns volunteered to hand out free apple and pumpkin pie samples in downtown Washington in a promotional contest to determine the favored flavor – the winning flavor (apple remains the perennial favorite) sells at a discount, encouraging even more purchases.

Early results indicate $280,000 raised with more sales yet to be counted. Slice of Life is one reason Food & Friends can continue to improve its unique contributions to critically ill neighbors in need of meal support, helping more than 25,000 clients since its inception in 1988.

Pie is not the only food on the menu. Next up, SDI will support Food & Friends’ 25th annual “Chef’s Best Dinner & Auction,” June 15, 2015. The region’s most talented chefs will wine and dine patrons in the organization’s signature fundraising event.  Look for some tasty information to come.